Discover 10 proven ways to monetize your podcast, whether you have 100 or 100,000 listeners
Choose the strategies that match your audience and content
$50-$10K+/episode
Earn money by promoting products or services through host-read ads or pre-recorded spots. Rates typically range from $15-$50 CPM.
5-50% commission
Earn commissions by recommending products you love. Many podcasters make 5-figures/month with the right affiliate programs.
$5-$50+/month
Offer exclusive content, early access, or community features to paying subscribers. Even 100 members at $10/month = $1,000/month.
$50-$500+/sale
Create and sell courses, templates, or guides related to your podcast topic. High-ticket items can generate significant income.
$100-$500+/hour
Leverage your expertise to offer paid consulting or coaching services. Podcast authority helps justify premium rates.
$5K-$100K+/event
Host in-person or virtual events with ticket sales and sponsorships. Great for engaging your audience at scale.
Which methods work best at different audience sizes
| Method | Best For | Minimum Audience | Earning Potential | Effort Required |
|---|---|---|---|---|
| Affiliate Marketing | All podcasters | 100+ downloads/episode | $$ | Medium |
| Memberships | Engaged audiences | 500+ downloads/episode | $$$ | High |
| Sponsorships | Targeted niches | 1,000+ downloads/episode | $$$$ | Low |
| Digital Products | Educational content | 500+ downloads/episode | $$$$ | High |
| Consulting | Expert hosts | No minimum | $$$$$ | Very High |
| Live Events | Loyal communities | 5,000+ downloads/episode | $$$$$ | Very High |
Real podcasters making real money
"We grew to $12,000/month through sponsorships and Patreon by focusing on our niche audience of crime enthusiasts."
"Our online course for entrepreneurs generates $25,000/month, all promoted through our podcast with 5,000 downloads."
"Live shows and merch account for 80% of our $50,000/month revenue. The podcast is our marketing engine."
Get our free 25-page guide: "The Podcast Monetization Playbook"