Discover 10 proven ways to monetize your podcast, whether you have 100 or 100,000 listeners
Choose the strategies that match your audience and content
Earn money by promoting products or services through host-read ads or pre-recorded spots. Rates typically range from $15-$50 CPM.
Earn commissions by recommending products you love. Many podcasters make 5-figures/month with the right affiliate programs.
Offer exclusive content, early access, or community features to paying subscribers. Even 100 members at $10/month = $1,000/month.
Create and sell courses, templates, or guides related to your podcast topic. High-ticket items can generate significant income.
Leverage your expertise to offer paid consulting or coaching services. Podcast authority helps justify premium rates.
Host in-person or virtual events with ticket sales and sponsorships. Great for engaging your audience at scale.
Which methods work best at different audience sizes
Method | Best For | Minimum Audience | Earning Potential | Effort Required |
---|---|---|---|---|
Affiliate Marketing | All podcasters | 100+ downloads/episode | $$ | Medium |
Memberships | Engaged audiences | 500+ downloads/episode | $$$ | High |
Sponsorships | Targeted niches | 1,000+ downloads/episode | $$$$ | Low |
Digital Products | Educational content | 500+ downloads/episode | $$$$ | High |
Consulting | Expert hosts | No minimum | $$$$$ | Very High |
Live Events | Loyal communities | 5,000+ downloads/episode | $$$$$ | Very High |
Real podcasters making real money
"We grew to $12,000/month through sponsorships and Patreon by focusing on our niche audience of crime enthusiasts."
"Our online course for entrepreneurs generates $25,000/month, all promoted through our podcast with 5,000 downloads."
"Live shows and merch account for 80% of our $50,000/month revenue. The podcast is our marketing engine."
Get our free 25-page guide: "The Podcast Monetization Playbook"